Flattery's Curse: How Customer-Oriented Selling Affects Short-Term Customer Satisfaction and Decision to Buy

Haas, Alexander; Kenning, Peter (2008). Flattery's Curse: How Customer-Oriented Selling Affects Short-Term Customer Satisfaction and Decision to Buy. In: Proceedings of the 2008 AMA Winter Marketing Educators Conference: Marketing the Organization and Its Products and Services, Austin, 15.-18.2.2008 (pp. 108-109). Briarcliff Manor, New York: Academy of Management

Item Type:

Conference or Workshop Item (Abstract)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Haas, Alexander

Publisher:

Academy of Management

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:07

Last Modified:

04 May 2014 23:21

URI:

https://boris.unibe.ch/id/eprint/29242 (FactScience: 141201)

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