Characteristics of Cult Brands

Malär, Lucia; Nyffenegger, Bettina; Grohmann, B.; Krohmer, Harley (2010). Characteristics of Cult Brands. In: Proceedings of the 39th EMAC Conference. Brüssel: European Marketing Academy

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Item Type:

Conference or Workshop Item (Paper)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Malär, Lucia; Nyffenegger, Bettina and Krohmer, Harley


European Marketing Academy




Factscience Import

Date Deposited:

04 Oct 2013 14:14

Last Modified:

19 Jun 2017 12:31

URI: (FactScience: 206851)

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