Characteristics of Cult Brands

Malär, Lucia; Nyffenegger, Bettina; Grohmann, B.; Krohmer, Harley (2010). Characteristics of Cult Brands. In: Proceedings of the 39th EMAC Conference. Brüssel: European Marketing Academy

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Malär, Lucia Andrea, Nyffenegger, Bettina, Krohmer, Harley
Publisher:	European Marketing Academy
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:14
Last Modified:	02 Mar 2023 23:20
URI:	https://boris.unibe.ch/id/eprint/3217 (FactScience: 206851)