Who should we ask when measuring consumers' willingness to pay for product innovations?

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). Who should we ask when measuring consumers' willingness to pay for product innovations? In: Proceedings of the 38th EMAC Annual Conference, 26.-29. Mai 2009, Nantes. Brüssel: European Marketing Academy

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Miller, Klaus; Hofstetter, Reto and Krohmer, Harley

Publisher:

European Marketing Academy

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:15

Last Modified:

04 May 2014 23:24

URI:

https://boris.unibe.ch/id/eprint/33132 (FactScience: 198508)

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