Who should we ask when measuring consumers' willingness to pay for product innovations?

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). Who should we ask when measuring consumers' willingness to pay for product innovations? In: Proceedings of the 38th EMAC Annual Conference, 26.-29. Mai 2009, Nantes. Brüssel: European Marketing Academy

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Miller, Klaus, Hofstetter, Reto, Krohmer, Harley
Publisher:	European Marketing Academy
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 15:15
Last Modified:	05 Dec 2022 14:23
URI:	https://boris.unibe.ch/id/eprint/33132 (FactScience: 198508)