Brand Personality Implementation

Malär, Lucia; Nyffenegger, Bettina; Krohmer, Harley (2010). Brand Personality Implementation. In: Proceedings of the 6th Thought Leaders International Conference on Brand Management, 18.-20. April 2010, Lugano, Switzerland.

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Item Type:

Conference or Workshop Item (Paper)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Malär, Lucia; Nyffenegger, Bettina and Krohmer, Harley




Factscience Import

Date Deposited:

04 Oct 2013 14:15

Last Modified:

10 Mar 2014 16:15

URI: (FactScience: 208007)

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