Brand Personality Implementation

Malär, Lucia; Nyffenegger, Bettina; Krohmer, Harley (2010). Brand Personality Implementation. In: Proceedings of the 6th Thought Leaders International Conference on Brand Management, 18.-20. April 2010, Lugano, Switzerland.

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Malär, Lucia Andrea, Nyffenegger, Bettina, Krohmer, Harley
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:15
Last Modified:	02 Mar 2023 23:20
URI:	https://boris.unibe.ch/id/eprint/3907 (FactScience: 208007)