Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2013). How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products? Journal of Product Innovation Management, 30(5), pp. 1042-1053. Wiley 10.1111/jpim.12040
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Item Type: |
Journal Article (Original Article) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Hofstetter, Reto, Miller, Klaus, Krohmer, Harley |
Subjects: |
600 Technology > 650 Management & public relations |
ISSN: |
1540-5885 |
Publisher: |
Wiley |
Language: |
English |
Submitter: |
Daniela Herzog |
Date Deposited: |
28 Nov 2013 11:19 |
Last Modified: |
05 Dec 2022 14:27 |
Publisher DOI: |
10.1111/jpim.12040 |
BORIS DOI: |
10.7892/boris.39405 |
URI: |
https://boris.unibe.ch/id/eprint/39405 |
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