Self-licensing effects on food choices

Weibel, Christian; Messner, Claude (3 October 2013). Self-licensing effects on food choices. In: North American Conference of the Association for Consumer Research 2013. Chicago, USA. 03.-06.10.2013.

Recalling an egoistic act nudges people to choose healthy over unhealthy food options. Conversely, participants preferred unhealthy over healthy food options when they recalled an altruistic deed. Consistent with this choice pattern participants were willing to pay
more for healthy than for unhealthy options. This experiment extends the self-licensing literature.

Item Type:

Conference or Workshop Item (Poster)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Weibel, Christian, Messner, Claude Mathias


600 Technology > 650 Management & public relations




Michael Hans Dorn

Date Deposited:

09 Jan 2014 11:22

Last Modified:

05 Dec 2022 14:27


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