Why Starbucks coffee tastes better

Messner, Claude; Wänke, Michaela (February 2012). Why Starbucks coffee tastes better. In: Society for Consumer Psychology 2012 Annual Winter Conference. Las Vegas. 16.-18.02.2012.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Messner, Claude Mathias

Subjects:

600 Technology > 650 Management & public relations
100 Philosophy > 150 Psychology
300 Social sciences, sociology & anthropology > 330 Economics

Language:

English

Submitter:

Claude Mathias Messner

Date Deposited:

04 Apr 2014 15:03

Last Modified:

19 Feb 2019 12:16

URI:

https://boris.unibe.ch/id/eprint/44030

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