"Deal of the day” platforms: what drives consumer loyalty?

Krasnova, Hanna; Veltri, Natasha F.; Spengler, Klaus; Günther, Oliver (2013). "Deal of the day” platforms: what drives consumer loyalty? Business & information systems engineering, 5(3), pp. 165-177. Gabler 10.1007/s12599-013-0268-2

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Maintaining a loyal customer base is challenging for “Deal of the Day” (DoD) platforms. DoD providers market and sell deals on products and services, yet it is the merchants who ultimately deliver those to consumers. Low entry and switching costs drive competition in this market. However, research on the determinants of user loyalty in the DoD context is limited. This study uses Grounded Theory and Structural Equation Modeling to explore the phenomenon of DoD platform loyalty. Particularly, monetary benefits, signal-to-noise ratio, perceived risk, and service friendliness during a merchant encounter emerge as powerful determinants of loyalty in this novel context.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management

UniBE Contributor:

Krasnova, Hanna

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

ISSN:

1867-0202

Publisher:

Gabler

Language:

English

Submitter:

Rahel Winkelmann

Date Deposited:

03 Apr 2014 13:49

Last Modified:

06 Feb 2015 06:55

Publisher DOI:

10.1007/s12599-013-0268-2

BORIS DOI:

10.7892/boris.47005

URI:

https://boris.unibe.ch/id/eprint/47005

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