Krasnova, Hanna; Veltri, Natasha F.; Spengler, Klaus; Günther, Oliver (2013). "Deal of the day” platforms: what drives consumer loyalty? Business & information systems engineering, 5(3), pp. 165-177. Gabler 10.1007/s12599-013-0268-2
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Maintaining a loyal customer base is challenging for “Deal of the Day” (DoD) platforms. DoD providers market and sell deals on products and services, yet it is the merchants who ultimately deliver those to consumers. Low entry and switching costs drive competition in this market. However, research on the determinants of user loyalty in the DoD context is limited. This study uses Grounded Theory and Structural Equation Modeling to explore the phenomenon of DoD platform loyalty. Particularly, monetary benefits, signal-to-noise ratio, perceived risk, and service friendliness during a merchant encounter emerge as powerful determinants of loyalty in this novel context.
Item Type: |
Journal Article (Original Article) |
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Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management |
UniBE Contributor: |
Krasnova, Hanna |
Subjects: |
000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics |
ISSN: |
1867-0202 |
Publisher: |
Gabler |
Language: |
English |
Submitter: |
Rahel Winkelmann |
Date Deposited: |
03 Apr 2014 13:49 |
Last Modified: |
05 Dec 2022 14:31 |
Publisher DOI: |
10.1007/s12599-013-0268-2 |
BORIS DOI: |
10.7892/boris.47005 |
URI: |
https://boris.unibe.ch/id/eprint/47005 |
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