Quality of feedback to e-mail requests - an explorative study in alpine tourism destinations

Fux, Michael; Noti, Martina; Myrach, Thomas (2006). Quality of feedback to e-mail requests - an explorative study in alpine tourism destinations. In: Hitz, Martina; Sigala, Marianna; Murphy, Jamie (eds.) Information and Communication Technologies in Tourism 2006 : Proceedings of the International Conference in Lausanne, Switzerland (p. 370). Wien: Springer 10.1007/3-211-32710-X_50

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The central aim of our project is to explore the handling of e-mail request from customers by tourist organisations and to explain the perceived behaviour. For this purpose, we designed a qualitative empirical study which consists basically of two stages. The first stage consists of a black-box test where we employ the setting of a qualitative experiment to measure the behaviour of the organisation to an e-mail request. The second stage comprises a with-box test where we want to look into the tourist organizations and analyse the relevant information processes. This study should give as some insight in the internal processing of e-mail requests and thus should help to explain the reactions that we registered.

Item Type:	Book Section (Book Chapter)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems
UniBE Contributor:	Fux, Michael, Myrach, Thomas
Subjects:	600 Technology > 650 Management & public relations 000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics
ISBN:	978-3-211-30987-2
Publisher:	Springer
Language:	English
Submitter:	Rahel Winkelmann
Date Deposited:	05 Jun 2014 17:34
Last Modified:	05 Dec 2022 14:32
Publisher DOI:	10.1007/3-211-32710-X_50
URI:	https://boris.unibe.ch/id/eprint/48041