Quality of feedback to e-mail requests - an explorative study in alpine tourism destinations

Fux, Michael; Noti, Martina; Myrach, Thomas (2006). Quality of feedback to e-mail requests - an explorative study in alpine tourism destinations. In: Hitz, Martina; Sigala, Marianna; Murphy, Jamie (eds.) Information and Communication Technologies in Tourism 2006 : Proceedings of the International Conference in Lausanne, Switzerland (p. 370). Wien: Springer 10.1007/3-211-32710-X_50

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The central aim of our project is to explore the handling of e-mail request from customers by tourist organisations and to explain the perceived behaviour. For this purpose, we designed a qualitative empirical study which consists basically of two stages. The first stage consists of a black-box test where we employ the setting of a qualitative experiment to measure the behaviour of the organisation to an e-mail request. The second stage comprises a with-box test where we want to look into the tourist organizations and analyse the relevant information processes. This study should give as some insight in the internal processing of e-mail requests and thus should help to explain the reactions that we registered.

Item Type:

Book Section (Book Chapter)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Fux, Michael and Myrach, Thomas

Subjects:

600 Technology > 650 Management & public relations
000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

ISBN:

978-3-211-30987-2

Publisher:

Springer

Language:

English

Submitter:

Rahel Winkelmann

Date Deposited:

05 Jun 2014 17:34

Last Modified:

05 Jun 2014 17:34

Publisher DOI:

10.1007/3-211-32710-X_50

URI:

https://boris.unibe.ch/id/eprint/48041

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