Repeatedly experiencing information overload in a product customization: a case of sequential overchoice

Dorn, Michael Hans; Brügger, Adrian; Messner, Claude (2014). Repeatedly experiencing information overload in a product customization: a case of sequential overchoice. In: Society for Consumer Psychology 2014 Annual Winter Conference. Miami, USA. 6.-8. Mrz. 2014.

The present study demonstrates how consumers can suffer from sequential overchoice. Customizing a tailor-made suit from combined-attribute choices (e.g., deciding on color and fabric in combination) leads to less satisfaction and less additional consumption than customizing it from single-attribute choices (e.g., deciding on color, then on fabric). The effect is mediated by information overload and moderated by consideration set size.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Dorn, Michael Hans; Brügger, Adrian and Messner, Claude Mathias

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Michael Hans Dorn

Date Deposited:

07 Aug 2014 15:47

Last Modified:

19 Feb 2019 12:08

URI:

https://boris.unibe.ch/id/eprint/48878

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