The Big Two in Advertising: The Impact of Agency and Communion on the Effectiveness of Advertising Characters

Infanger, M.; Sczesny, S. (2012). The Big Two in Advertising: The Impact of Agency and Communion on the Effectiveness of Advertising Characters (Unpublished). In: European Social Cognition Network 3. Estoril. 2012.

Item Type:

 Conference or Workshop Item (Speech)

Division/Institute:

 07 Faculty of Human Sciences > Institute of Psychology > Social Neuroscience and Social Psychology

UniBE Contributor:

 Infanger, Martina, Sczesny, Sabine

Subjects:

 300 Social sciences, sociology & anthropology

Language:

 English

Submitter:

 Maik Disch

Date Deposited:

 11 Aug 2014 09:26

Last Modified:

 05 Dec 2022 14:36

URI:

 https://boris.unibe.ch/id/eprint/57811

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