The Big Two in Advertising: The Impact of Agency and Communion on the Effectiveness of Advertising Characters

Infanger, M.; Sczesny, S. (2012). The Big Two in Advertising: The Impact of Agency and Communion on the Effectiveness of Advertising Characters (Unpublished). In: European Social Cognition Network 3. Estoril. 2012.

Item Type:

Conference or Workshop Item (Speech)

Division/Institute:

07 Faculty of Human Sciences > Institute of Psychology > Social Psychology and Social Neuroscience

UniBE Contributor:

Infanger, Martina and Sczesny, Sabine

Subjects:

300 Social sciences, sociology & anthropology

Language:

English

Submitter:

Maik Disch

Date Deposited:

11 Aug 2014 09:26

Last Modified:

11 Aug 2014 10:45

URI:

https://boris.unibe.ch/id/eprint/57811

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