FORA - A Fuzzy Set Based Framework for Online Reputation Management

Portmann, Edy; Meier, Andreas; Cudré-Mauroux, Philippe; Pedrycz, Witold (2014). FORA - A Fuzzy Set Based Framework for Online Reputation Management. Fuzzy sets and systems, 269, pp. 90-114. Elsevier 10.1016/j.fss.2014.06.004

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The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly exhibit a disastrous influence on the online reputation of organizations. Based on social Web data, this study describes the building of an ontology based on fuzzy sets. At the end of a recurring harvesting of folksonomies by Web agents, the aggregated tags are purified, linked, and transformed to a so-called fuzzy grassroots ontology by means of a fuzzy clustering algorithm. This self-updating ontology is used for online reputation analysis, a crucial task of reputation management, with the goal to follow the online conversation going on around an organization to discover and monitor its reputation. In addition, an application of the Fuzzy Online Reputation Analysis (FORA) framework, lesson learned, and potential extensions are discussed in this article.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management

UniBE Contributor:

Portmann, Edy

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology
600 Technology > 650 Management & public relations

ISSN:

0165-0114

Publisher:

Elsevier

Projects:

[388] Knowledge Aggregation, Representation and Reasoning

Language:

English

Submitter:

Sara D'Onofrio

Date Deposited:

06 Oct 2014 16:34

Last Modified:

26 Jun 2016 01:55

Publisher DOI:

10.1016/j.fss.2014.06.004

Uncontrolled Keywords:

Fuzzy clustering, Grassroots ontology, Online reputation management, Search engine, Social semantic web, Topic Maps

BORIS DOI:

10.7892/boris.58955

URI:

https://boris.unibe.ch/id/eprint/58955

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