Herzog, Daniela; Malär, Lucia; Krohmer, Harley; Nyffenegger, Bettina (June 2014). Psychological distance of consumers’ selves: reality vs. ideals. In: 43rd EMAC Annual Conference: Paradigm shifts & Interactions. Valencia, Spain. 03.06.-06.06. 2014.
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Official URL: http://emac2014.uv.es/emac/index.php?r=acceptedpap...
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Herzog, Daniela, Malär, Lucia Andrea, Krohmer, Harley, Nyffenegger, Bettina |
Subjects: |
600 Technology > 650 Management & public relations 300 Social sciences, sociology & anthropology > 330 Economics |
Language: |
English |
Submitter: |
Daniela Herzog |
Date Deposited: |
02 Dec 2014 15:19 |
Last Modified: |
02 Mar 2023 23:25 |
URI: |
https://boris.unibe.ch/id/eprint/60579 |
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