Psychological distance of consumers’ selves: reality vs. ideals

Herzog, Daniela; Malär, Lucia; Krohmer, Harley; Nyffenegger, Bettina (June 2014). Psychological distance of consumers’ selves: reality vs. ideals. In: 43rd EMAC Annual Conference: Paradigm shifts & Interactions. Valencia, Spain. 03.06.-06.06. 2014.

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Item Type:

Conference or Workshop Item (Paper)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Herzog, Daniela, Malär, Lucia Andrea, Krohmer, Harley, Nyffenegger, Bettina


600 Technology > 650 Management & public relations
300 Social sciences, sociology & anthropology > 330 Economics




Daniela Herzog

Date Deposited:

02 Dec 2014 15:19

Last Modified:

02 Mar 2023 23:25


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