Psychological distance of consumers’ selves: reality vs. ideals

Herzog, Daniela; Malär, Lucia; Krohmer, Harley; Nyffenegger, Bettina (June 2014). Psychological distance of consumers’ selves: reality vs. ideals. In: 43rd EMAC Annual Conference: Paradigm shifts & Interactions. Valencia, Spain. 03.06.-06.06. 2014.

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Herzog, Daniela; Malär, Lucia; Krohmer, Harley and Nyffenegger, Bettina

Subjects:

600 Technology > 650 Management & public relations
300 Social sciences, sociology & anthropology > 330 Economics

Language:

English

Submitter:

Daniela Herzog

Date Deposited:

02 Dec 2014 15:19

Last Modified:

24 Aug 2015 09:33

URI:

https://boris.unibe.ch/id/eprint/60579

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