Grundlegende Preisinstrumente im B2B

Krohmer, Harley; Miller, Klaus (2011). Grundlegende Preisinstrumente im B2B. In: Homburg, Christian; Totzek, Dirk (eds.) Preismanagement auf Business-to-Business-Märkten (pp. 105-126). Wiesbaden: Gabler Verlag

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Item Type:	Book Section (Book Chapter)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Krohmer, Harley, Miller, Klaus
Subjects:	600 Technology > 650 Management & public relations
ISBN:	978-3-8349-1559-7
Publisher:	Gabler Verlag
Language:	German
Submitter:	Daniela Herzog
Date Deposited:	19 May 2015 14:29
Last Modified:	05 Dec 2022 14:46
URI:	https://boris.unibe.ch/id/eprint/68449