Grundlegende Preisinstrumente im B2B

Krohmer, Harley; Miller, Klaus (2011). Grundlegende Preisinstrumente im B2B. In: Homburg, Christian; Totzek, Dirk (eds.) Preismanagement auf Business-to-Business-Märkten (pp. 105-126). Wiesbaden: Gabler Verlag

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Item Type:

Book Section (Book Chapter)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Krohmer, Harley and Miller, Klaus

Subjects:

600 Technology > 650 Management & public relations

ISBN:

978-3-8349-1559-7

Publisher:

Gabler Verlag

Language:

German

Submitter:

Daniela Herzog

Date Deposited:

19 May 2015 14:29

Last Modified:

19 May 2015 14:29

URI:

https://boris.unibe.ch/id/eprint/68449

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