Consumer Brand Sabotage – Phenomenon and Managerial Challenges

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (18 May 2016). Consumer Brand Sabotage – Phenomenon and Managerial Challenges (Unpublished). In: BBR Conference 2016. Toronto. 18.-20.05.2016.

Item Type:

Conference or Workshop Item (Speech)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley and Hoyer, Wayne David

Subjects:

600 Technology > 650 Management & public relations
300 Social sciences, sociology & anthropology > 330 Economics

Language:

English

Submitter:

Andrea Kähr

Date Deposited:

29 Aug 2016 09:34

Last Modified:

29 Aug 2016 09:34

URI:

https://boris.unibe.ch/id/eprint/86059

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