Kähr, Andrea; Casanova, Marco; Heri, Patrick; Krohmer, Harley (24 May 2016). Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility (Unpublished). In: EMAC 2016. Oslo. 24.-27.05.2016.
Item Type: |
Conference or Workshop Item (Speech) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Giuffredi-Kähr, Andrea, Casanova, Marco, Heri, Patrick, Krohmer, Harley |
Subjects: |
600 Technology > 650 Management & public relations 300 Social sciences, sociology & anthropology > 350 Public administration & military science 300 Social sciences, sociology & anthropology > 330 Economics |
Language: |
English |
Submitter: |
Andrea Kähr |
Date Deposited: |
29 Aug 2016 09:38 |
Last Modified: |
02 Mar 2023 23:28 |
URI: |
https://boris.unibe.ch/id/eprint/86064 |
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