How hunger facilities dieting: the paradoxical effect of hunger when individuals are primed with an environmental dieting cue

Stämpfli, Aline; Brunner, Thomas; Stöckli, Sabrina; Messner, Claude (2016). How hunger facilities dieting: the paradoxical effect of hunger when individuals are primed with an environmental dieting cue. Advances in consumer research, 44, p. 759. Association for Consumer Research

This research examines the influence of an environmental dieting cue in interaction with hunger. Results reveal that the cue, a screensaver showing thin, human-like sculptures by the artist Alberto Giacometti, reduced unhealthy food intake with increasing hunger. Thus, the dieting cue was effective when it was actually needed.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Stämpfli, Aline; Brunner, Thomas; Stöckli, Sabrina and Messner, Claude Mathias

Subjects:

600 Technology > 650 Management & public relations

ISSN:

0098-9258

ISBN:

978-0-915552-24-5

Publisher:

Association for Consumer Research

Language:

English

Submitter:

Daniela Lüdi

Date Deposited:

23 Mar 2017 10:42

Last Modified:

10 Feb 2020 14:45

URI:

https://boris.unibe.ch/id/eprint/96359

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