How hunger facilities dieting: the paradoxical effect of hunger when individuals are primed with an environmental dieting cue

Stämpfli, Aline; Brunner, Thomas; Stöckli, Sabrina; Messner, Claude (2016). How hunger facilities dieting: the paradoxical effect of hunger when individuals are primed with an environmental dieting cue (Unpublished). In: North North American Conference of the Association for Consumer Research. Berlin. 01.-04.10.2016.

This research examines the influence of an environmental dieting cue in interaction with hunger. Results reveal that the cue, a screensaver showing thin, human-like sculptures by the artist Alberto Giacometti, reduced unhealthy food intake with increasing hunger. Thus, the dieting cue was effective when it was actually needed.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Stämpfli, Aline; Brunner, Thomas; Stöckli, Sabrina and Messner, Claude Mathias

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Daniela Lüdi

Date Deposited:

23 Mar 2017 10:42

Last Modified:

19 Feb 2019 11:56

URI:

https://boris.unibe.ch/id/eprint/96359

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