The Role of Mimicry in Charity Advertising

Stöckli, Sabrina; Stämpfli, Aline (2016). The Role of Mimicry in Charity Advertising (Unpublished). In: The Association for Consumer Research Conference. Berlin. 27.-30.10.2016.

This research explores the effect that charity ads induce more empathy when showing sad versus neutral and happy children’s faces. Assuming mimicry to be involved, face reader analysis reveals that people mimic happy but not neutral and sad faces. This suggests that mimicry only partially facilitates emotional contagion.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Stöckli, Sabrina and Stämpfli, Aline

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Daniela Lüdi

Date Deposited:

23 Mar 2017 10:39

Last Modified:

23 Mar 2017 10:39

URI:

https://boris.unibe.ch/id/eprint/96360

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