The Application of Fuzzy Logic for Managerial Decision Making Processes. Latest Research and Case Studies

Meier, Andreas; Portmann, Edy; Stoffel, Kilian; Terán, Luis (eds.) (2017). The Application of Fuzzy Logic for Managerial Decision Making Processes. Latest Research and Case Studies [Edited Textbook] . Fuzzy Management Methods. Cham: Springer International Publishing 10.1007/978-3-319-54048-1

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This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

Item Type:	Book (Edited Textbook)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems
UniBE Contributor:	Portmann, Edy
Subjects:	000 Computer science, knowledge & systems 600 Technology > 650 Management & public relations 300 Social sciences, sociology & anthropology > 330 Economics
ISSN:	2196-4130
ISBN:	978-3-319-54047-4
Series:	Fuzzy Management Methods
Publisher:	Springer International Publishing
Projects:	[378] Cognitive Cities [455] Modelling with Words Official URL [388] Knowledge Aggregation, Representation and Reasoning
Language:	English
Submitter:	Michelle Stephanie Ballmer
Date Deposited:	11 May 2017 08:52
Last Modified:	05 Dec 2022 15:04
Publisher DOI:	10.1007/978-3-319-54048-1
URI:	https://boris.unibe.ch/id/eprint/98607