Sweet Idleness, but Why? How Cognitive Factors and Personality Traits Affect Privacy-Protective Behavior

Matt, C; Peckelsen, P (2016). Sweet Idleness, but Why? How Cognitive Factors and Personality Traits Affect Privacy-Protective Behavior. In: 49th Hawaii International Conference on System Sciences (pp. 4832-4841). IEEE 10.1109/HICSS.2016.599

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According to media and research, users have a high interest in protecting their personal data. Alt-hough privacy-enhancing technologies (PETs) can help secure users’ privacy, only very few make use of PETs – even if some of these are gratis. Given the overall impact for individuals, good answers are needed, which we seek in both cognitive and person-ality factors. By drawing on protection motivation theory (PMT) and the five-factor model (FFM), we seek to explain individuals’ intention to use PETs. Our results support the suitability of the PMT in the PET context. In particular, perceived response effi-cacy has a strong effect on individuals’ intention to use PETs. Most personality factors have no or some-what unexpected influences, but due to the measure-ments’ brevity further research with extended per-sonality scales is needed to validate these results.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Matt, Christian

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

ISSN:

1530-1605

ISBN:

978-0-7695-5670-3

Publisher:

IEEE

Language:

English

Submitter:

Yves Roulin

Date Deposited:

12 Mar 2018 11:05

Last Modified:

06 Feb 2024 14:59

Publisher DOI:

10.1109/HICSS.2016.599

BORIS DOI:

10.7892/boris.105442

URI:

https://boris.unibe.ch/id/eprint/105442

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