Berger, B; Matt, C; Steininger, D; Hess, T (2015). It Is Not Just About Competition with “Free”: Differences Between Content Formats in Consumer Preferences and Willingness to Pay. Journal of Management Information Systems, 32(3), pp. 105-128. Taylor & Francis 10.1080/07421222.2015.1095038
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While consumption of content in offline formats continues to decline,
many providers are still struggling to monetize their content online, because consumers’ willingness to pay (WTP) for content in online formats is low. The availability of free content on the Internet is often considered the primary reason for this issue. However, we hold that the lower WTP is also related to a lower appraisal of online formats per se. Using a conjoint analysis and the example of newspaper subscriptions, we explore differences in consumer preferences and WTP between offline and online formats. Our results show that after price, format is the secondmost important attribute of a newspaper subscription. While consumers still prefer the printed newspaper to any online format, WTP differs across online formats and is strongly associated with device ownership. Our study provides a novel understanding of the previously neglected factor content format and its importance for content providers.
Item Type: |
Journal Article (Original Article) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems |
UniBE Contributor: |
Matt, Christian |
Subjects: |
000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics |
ISSN: |
0742-1222 |
Publisher: |
Taylor & Francis |
Projects: |
[849] Digitale Wertschöpfung und Bepreisung Official URL |
Language: |
English |
Submitter: |
Yves Roulin |
Date Deposited: |
12 Mar 2018 14:23 |
Last Modified: |
06 Feb 2024 14:59 |
Publisher DOI: |
10.1080/07421222.2015.1095038 |
BORIS DOI: |
10.7892/boris.106374 |
URI: |
https://boris.unibe.ch/id/eprint/106374 |
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