Selling in Advance to Loss Averse Consumers

Karle, Heiko; Möller, Marc (2020). Selling in Advance to Loss Averse Consumers. International economic review, 61(1), pp. 441-468. Wiley 10.1111/iere.12429

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This paper examines the influence of information on market performance in an advance purchase setting. Information reduces the risk that an advance purchase results in a mismatch between consumer preferences and product characteristics. However, information may also raise the number of advance purchases by increasing firms' incentive to offer advance purchase discounts. Accounting for consumers' aversion towards losses/risks turns out to be crucial as it changes our assessment of policies aiming to improve consumers' information: Under monopoly information can be detrimental both for efficiency and consumer surplus whereas under competition information is doubly beneficial because it mitigates inter‐temporal business stealing.

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