When Media Environments Become Real WMEBR. Book of Abstracts

Groner, Rudolf; Weibel, David; Wissmath, Bartholomäus; Schmitz, Felix (eds.) (2008). When Media Environments Become Real WMEBR. Book of Abstracts. Unversität Bern

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This book contains the abstracts selected for presentation at the conference “When Media Environments Become Real” which was held in the Division of Media Psychology at the University of Bern, Switzerland, February 4 to 6. The purpose of this conference was to explore the phenomenon of being immersed into media environments. Which processes are going on when media users are shifted into a secondary reality and which influence does this shift have on the reality? To analyse these topics, several concepts such as Presence, Transportation, Flow or Media Entertainment have been proposed in recent years. Though these constructs are all reflecting the question to what extent media reality can become “real” for media users, they mostly describe and explain immersive experiences independently from each other. Collaborations between the different approaches bear great potential which has not been realised so far. In the course of this international conference we therefore aimed at comprehensively analysing and debating the issue of immersion, confronting the different concepts and try to advance an integrative and interdisciplinary perception.

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