Krohmer, Harley; Stock-Homburg, Ruth (2007). Internationale Markenstandardisierung: Ganz oder Gar nicht? Eine Untersuchung nicht-monotoner Wirkungsbeziehungen. Zeitschrift für Betriebswirtschaft ZfB, 77(10), pp. 1065-1091. Berlin: Springer 10.1007/s11573-007-0320-0
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Stock-Homburg-Krohmer2007_Article_InternationaleMarkenstandardis.pdf - Published Version Available under License Publisher holds Copyright. Download (1MB) | Preview |
Item Type: |
Journal Article (Original Article) |
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Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Krohmer, Harley |
ISSN: |
0044-2372 |
Publisher: |
Springer |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 14:52 |
Last Modified: |
05 Dec 2022 14:16 |
Publisher DOI: |
10.1007/s11573-007-0320-0 |
BORIS DOI: |
10.48350/22011 |
URI: |
https://boris.unibe.ch/id/eprint/22011 (FactScience: 26288) |
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