De Stefani, Elwys
(2009).
Spielen Warennamen bei der Kaufentscheidung eine Rolle? Eine Untersuchung spontaner Kundeninteraktion.
In:
Lavric, Eva; Fischer, Fiorenza; Konzett, Carmen; Kuhn, Julia; Wochele, Holger
(eds.)
People, Products, and Professions. Choosing a Name, Choosing a Language. Fachleute, Firmennamen und Fremdsprachen. Sprache im Kontext: Vol. 32 (pp. 239-253).
Bern, Frankfurt a.M.: Lang
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Item Type: |
Book Section
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Division/Institute: |
06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of Italian Language and Literature > Linguistic Studies |
UniBE Contributor: |
De Stefani, Elwys |
Series: |
Sprache im Kontext |
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Lang |
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English |
Submitter: |
Factscience Import
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Date Deposited: |
04 Oct 2013 15:19 |
Last Modified: |
07 Feb 2023 15:52 |
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https://boris.unibe.ch/id/eprint/35273 (FactScience: 201795) |
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