Effects of Personalized TV Ads on Candidate Evaluation and Voting Decision

Adam, Silke; Maier, Michaela (2010). Effects of Personalized TV Ads on Candidate Evaluation and Voting Decision. In: ohne Verlag.

Item Type:	Conference or Workshop Item (Abstract)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Communication and Media Studies (ICMB)
UniBE Contributor:	Adam, Silke
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:15
Last Modified:	05 Dec 2022 14:03
URI:	https://boris.unibe.ch/id/eprint/4299 (FactScience: 208460)

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