Koroleva, Ksenia; Krasnova, Hanna; Günther, Oliver (6 October 2011). Cognition or Affect? - Exploring Information Processing on Facebook. In: Datta, Anwitaman; Shulman, Stuart; Zheng, Baihua; Lin, Shou-De; Sun, Aixin; Lim, Ee-Peng (eds.) 3rd International Conference on Social Informatics (SocInfo'11). Lecture notes in computer science: Vol. 6984 (pp. 171-183). Berlin: Springer 10.1007/978-3-642-24704-0_22
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Recognizing the increasing amount of information shared on Social Networking Sites (SNS), in this study we aim to explore the information processing strategies of users on Facebook. Specifically, we aim to investigate the impact of various factors on user attitudes towards the posts on their Newsfeed. To collect the data, we program a Facebook application that allows users to evaluate posts in real time. Applying Structural Equation Modeling to a sample of 857 observations we find that it is mostly the affective attitude that shapes user behavior on the network. This attitude, in turn, is mainly determined by the communication intensity between users, overriding comprehensibility of the post and almost neglecting post length and user posting frequency.
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems |
UniBE Contributor: |
Krasnova, Hanna |
Subjects: |
000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics |
ISSN: |
0302-9743 |
ISBN: |
978-3-642-24703-3 |
Series: |
Lecture notes in computer science |
Publisher: |
Springer |
Language: |
English |
Submitter: |
Rahel Winkelmann |
Date Deposited: |
28 May 2014 13:17 |
Last Modified: |
23 May 2023 11:41 |
Publisher DOI: |
10.1007/978-3-642-24704-0_22 |
Uncontrolled Keywords: |
Information processing, cognitive heuristics, attitude, cognitive and affective dimensions, social networking sites, Facebook. |
BORIS DOI: |
10.48350/47125 |
URI: |
https://boris.unibe.ch/id/eprint/47125 |
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