Herzog, Daniela

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Malär, Lucia Andrea; Herzog, Daniela; Krohmer, Harley; Hoyer, Wayne David; Kähr, Andrea (2018). The Janus Face of Ideal Self-Congruence : Benefits for the Brand versus Emotional Distress for the Consumer. Journal of the Association for Consumer Research, 3(2), pp. 163-174. University of Chicago Press 10.1086/697080

Herzog, Daniela; Nyffenegger, Bettina; Buffat, Marcel; Neuenschwander, René (May 2015). Understanding E-Bike Users' Behaviour, Motives, and Barriers to the Use - An Empirical Study with high Potential for Mobility Management. In: European Conference on Mobility Management. Utrecht (NL). 20.-22.05.2015.

Herzog, Daniela; Malär, Lucia; Krohmer, Harley (26 February 2015). “Therapeutic Advertising”: When Do Female Consumers Really Benefit? In: The 2015 SCP Winter Conference. Phoenix. 26.-28.02.2015.

Herzog, Daniela; Malär, Lucia; Krohmer, Harley; Nyffenegger, Bettina (June 2014). Psychological distance of consumers’ selves: reality vs. ideals. In: 43rd EMAC Annual Conference: Paradigm shifts & Interactions. Valencia, Spain. 03.06.-06.06. 2014.

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