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Schramm, Holger; Schmid, Hannah; Lorkowski, Matthias (2011). Hidden but paid - Product Placement in Filmen. Was Rezipienten sehen, was sie wissen, was sie denken, Jahrestagung der Ad-hoc-Gruppe Werbekommunikation in der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, Pforzheim, 27.- 29.10.2011.
Ranev, Arthur A.; Janicke, Sophie; Schmid, Hannah; Shafer, Daniel (2011). Considering the appeal of antihero narratives: Toward a theoretical framework, Conference of the Media Psychology Division of the German Psychological Society, Bremen, August 2011.
Schmid, Hannah; Klimmt, Christoph (2011). A magically nice guy: Parasocial relationsships with Harry Potter across different cultures. International communication gazette, 73(3), pp. 253-270. London: Sage Publications 10.1177/1748048510393658