Cravens, David W.

Journal Article

Cravens, David W.; Piercy, Nigel F.; Baldauf, Artur (2009). Management framework guiding strategic thinking in rapidly changing markets. Journal of marketing management, 25(1-2), pp. 31-49. Helensburgh, UK: Westburn Publishers 10.1362/026725709X410025

Conference or Workshop Item

Baldauf, Artur; Cravens, David W.; Cron, William L. (2006). Achieving Customer Relationship and Organizational Performance through Assets, Capabilities, and Processes. In: Johnson, Jean L.; Hulland, John (eds.) Proceedings of the 2006 AMA Winter Educators' Conference: Marketing Theory and Applications (pp. 42-43). Chicago: American Marketing Association AMA