Cravens, Karen S.

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Journal Article

Baldauf, Artur; Cravens, Karen S.; Diamantopoulos, Adamantios; Zeugner-Roth, Katharina Petra (2009). The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity. An Empirical Analysis. Journal of retailing, 85(4), pp. 437-452. New York, N.Y.: Elsevier 10.1016/j.jretai.2009.04.004

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