Cron, William L.

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Number of items: 3.

Journal Article

Cron, William L.; Baldauf, Artur; Leigh, Thomas W.; Grossenbacher, Samuel (2014). The Strategic Role of the Sales Force: Perceptions of Senior Sales Executives. Journal of the Academy of Marketing Science, 42(5), pp. 471-489. Springer Science + Business Media LLC 10.1007/s11747-014-0377-6

Conference or Workshop Item

Baldauf, Artur; Cron, William L.; Grossenbacher, Samuel; Leigh, Thomas W. (2006). The Influence of Competitive Intensity on Sales Executives Cognitions of the Sales Force. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy

Baldauf, Artur; Cravens, David W.; Cron, William L. (2006). Achieving Customer Relationship and Organizational Performance through Assets, Capabilities, and Processes. In: Johnson, Jean L.; Hulland, John (eds.) Proceedings of the 2006 AMA Winter Educators' Conference: Marketing Theory and Applications (pp. 42-43). Chicago: American Marketing Association AMA

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