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Höchli, Bettina Rebekka; Dorn, Michael; Holenweger, Geraldine; Messner, Claude; Schuller, Simone; Rohrbach, Helene (2023). Improving Hand Hygiene Adherence in Small Animal Hospitals: A Social Marketing Approach. Social marketing quarterly, 29(3) Sage 10.1177/15245004231191567
Stöckli, Sabrina; Dorn, Michael (2021). Awareness, intention, and behavior: Three empirical perspectives on predicting the purchase of abnormally shaped fruits and vegetables. Resources, conservation and recycling, 168, p. 105431. Elsevier 10.1016/j.resconrec.2021.105431
Stöckli, Sabrina; Messner, Claude; Sterchi, Martin; Dorn, Michael (2019). Unreliable is better: Theoretical and practical impulses for performance management. Die Unternehmung : Swiss journal of business research and practice, 73(2), pp. 167-180. Nomos 10.5771/0042-059X-2019-2-167
Dorn, Michael; Messner, Claude; Wänke, Michaela (2016). Partitioning the choice task makes Starbucks coffee taste better. Journal of Marketing Behavior, 1(3-4), pp. 363-384. now publishers 10.1561/107.00000023
Dorn, Michael; Messner, Claude; Wänke, Michaela (2016). Partitioning the Choice Task Makes Starbucks Coffee Taste Better. Corrigendum. Journal of Marketing Behavior, 1(3-4), pp. 363-384. now publishers 10.1561/107.00000023-corr
Dorn, Michael (2012). Social Information in Web Product Reviews (Unpublished). In: SoDoc 2012. Würzburg. 01.06.2012.
