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Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; Nagel, Felix; Hoyer, Wayne; Zhang, Z. John (2022). Succeeding in competitive arenas with arena-relevant marketing capabilities. European journal of marketing, 56(2), pp. 321-350. Emerald 10.1108/EJM-09-2019-0703
