Succeeding in competitive arenas with arena-relevant marketing capabilities

Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; Nagel, Felix; Hoyer, Wayne; Zhang, Z. John (2022). Succeeding in competitive arenas with arena-relevant marketing capabilities. European journal of marketing, 56(2), pp. 321-350. Emerald 10.1108/EJM-09-2019-0703

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Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
08 Faculty of Science > Department of Mathematics and Statistics > Institute of Mathematical Statistics and Actuarial Science

UniBE Contributor:

Ehrensperger, Elena; Krohmer, Harley and Nagel, Felix

Subjects:

600 Technology > 650 Management & public relations
300 Social sciences, sociology & anthropology > 310 Statistics
300 Social sciences, sociology & anthropology > 330 Economics

ISSN:

0309-0566

Publisher:

Emerald

Language:

English

Submitter:

Felix Nagel

Date Deposited:

24 Feb 2022 15:08

Last Modified:

24 Feb 2022 15:08

Publisher DOI:

10.1108/EJM-09-2019-0703

URI:

https://boris.unibe.ch/id/eprint/165181

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