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Guenzi, Paolo; Baldauf, Artur; Panagopoulos, Nikolaos G. (2014). The influence of formal and informal sales controls on customer-directed selling behaviors and sales unit effectiveness. Industrial Marketing Management, 43(5), pp. 786-800. Elsevier 10.1016/j.indmarman.2014.04.014
Baldauf, Artur; Guenzi, Paolo; Onyemah, Vincent (2008). Antecedents and Consequences of Sales Force Control Systems. A Relational Perspective. In: Global Sales Science Institute Conference, Athens, Greece, 25.-27.6.2008. ohne Ort: Global Sales Science Institute
