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Leschnikowski, Katja; Schweizer, Markus; Drengner, Jan (2006). Celebrities as Image Conditioner for Brands? An Empirical Study Based on the Match-Up Hypothesis. In: Johnson, Jean L.; Hulland, John (eds.) Proceedings of the 2006 AMA Winter Educators' Conference: Marketing Theory and Applications (pp. 7-8). Chicago: American Marketing Association AMA
Baldauf, Artur; Cravens, David W.; Cron, William L. (2006). Achieving Customer Relationship and Organizational Performance through Assets, Capabilities, and Processes. In: Johnson, Jean L.; Hulland, John (eds.) Proceedings of the 2006 AMA Winter Educators' Conference: Marketing Theory and Applications (pp. 42-43). Chicago: American Marketing Association AMA
