Lettl, C

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Herstatt, C; Lüthje, Christian; Lettl, C (2007). Fortschrittliche Kunden zu Breakthrough-Innovationen stimulieren. In: Herstatt, Cornelius; Verworn von Gabler, Birgit (eds.) Management der frühen Innovationsphasen. Grundlagen, Methoden, neue Ansätze (pp. 61-75). Wiesbaden: Gabler

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