Markman, Arthur B.

Brendl, C. Miguel; Markman, Arthur B.; Messner, Claude (2005). Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point. Journal of experimental social psychology, 41(4), pp. 346-368. Elsevier 10.1016/j.jesp.2004.07.006

Brendl, C. Miguel; Markman, Arthur B.; Messner, Claude (2003). The devaluation effect: activating a need devalues unrelated objects. Journal of Consumer Research, 29(4), pp. 463-473. American Marketing Association

Brendl, C. Miguel; Markman, Arthur B.; Messner, Claude (2003). Implicit and explicit evaluations: a declaration of dependence. In: Keller, Punam Anand; Rook, Dennis W. (eds.) Advances in Consumer Research 30 (pp. 152-153). Valdosta: Association for Consumer Research