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Stegmann, Pascal; Ströbel, Tim; Woratschek, Herbert (2024). Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory. Sport management review, pp. 1-28. Routledge, Taylor & Francis Group 10.1080/14413523.2024.2329826
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; Durchholz, Christian (2019). How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets. European Sport management quarterly, 19(2), pp. 178-200. Taylor & Francis 10.1080/16184742.2018.1499790
Ströbel, Tim; Woratschek, Herbert; Durchholz, Christian (2019). Clothes make the fan: The effect of team merchandise unsage on team identification, fan satisfaction and team loyalty. Journal of global sport management, 6(2), pp. 185-202. Taylor & Francis 10.1080/24704067.2018.1531354
Ströbel, Tim; Maier, Christopher; Woratschek, Herbert (2018). How to reduce turnover intention in team sports? Effect of organizational support on turnover intention of professional team sports athletes. Sport, Business and Management: An International Journal, 8(2), pp. 98-117. Emerald Group Publishing Limited 10.1108/SBM-05-2017-0032
Woratschek, Herbert; Durchholz, Christian; Maier, Christopher; Ströbel, Tim (2017). Innovations in Sport Management: The Role of Motivations and Value Cocreation at Public Viewing Events. Event Management, 21(1), pp. 1-12. Cognizant Communication Corporation 10.3727/152599516X14786350337262
Maier, Christopher; Woratschek, Herbert; Ströbel, Tim; Popp, Bastian (2016). Is It Really All About Money? A Study on Incentives in Elite Team Sports. European Sport management quarterly, 16(5), pp. 592-612. Taylor & Francis 10.1080/16184742.2016.1188841
Ströbel, Tim; Stieler, Maximilian; Woratschek, Herbert; Germelmann, Claas Christian (2017). Emotionsforschung – Stimmung, Gefühl und Affekt im Marketing. SMAB Research Series(002), pp. 1-21. SMAB Verlag
Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert (2019). Sport Sponsorship Objectives (In Press). In: Hehr, M.; Cortsen, K. (eds.) Sportsindustrien og dens omverden - ledelse og kommercialisering i sport [The sports industry and its surroundings - management and commercialization in sports]. Copenhagen: Hans Reitzels Publishers
Buser, Markus; Ströbel, Tim; Woratschek, Herbert (2019). Sport Sponsoring as Platform for Engagement (In Press). In: Hehr, M.; Cortsen, K. (eds.) Sportsindustrien og dens omverden - ledelse og kommercialisering i sport [The sports industry and its surroundings - management and commercialization in sports]. Copenhagen: Hans Reitzels Publishers
Ströbel, Tim; Woratschek, Herbert (2019). Sportmarken – Von traditionellen Ansätzen der Markenführung hin zum vernetzten Branding. In: Nowak, Gerhard (ed.) Angewandte Sportökonomie des 21. Jahrhunderts (pp. 27-50). Wiesbaden: Springer 10.1007/978-3-658-26968-5_2
Woratschek, Herbert; Schafmeister, Guido; Ströbel, Tim (2018). Export of National Sport Leagues. In: Routledge Handbook of International Sport Business. Routledge International Handbooks (pp. 3-14). Abingdon, New York: Routledge
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert (6 June 2017). How to Avoid Fan Protests Against Ticket Prices – An Empirical Analysis in German Basketball. In: 2nd WASM World Conference. Kaunas. 20.06.2017-23.06.2017.
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert (9 September 2016). Preference Analysis and Willingness-to-Pay for Sport Tickets - A Choice-Based Conjoint Analysis in German Basketball. In: 24th Conference of the European Association for Sport Management (EASM). Warschau. 07.-10.09.2016.
Ströbel, Tim; Woratschek, Herbert; Maier, Christopher (8 September 2016). The Development of a Value-Based Performance Measurement System for Sport Leagues – The Case of a German Junior Sport League. In: 24th Conference of the European Association for Sport Management (EASM). Warschau. 08.09.2016.
