Hoyer, Wayne David

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2016

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (18 May 2016). Consumer Brand Sabotage – Phenomenon and Managerial Challenges (Unpublished). In: BBR Conference 2016. Toronto. 18.-20.05.2016.

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (2016). When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage. Journal of marketing, 80(3), pp. 25-41. American Marketing Association. 10.1509/jm.15.0006

2009

Krohmer, Harley; Malär, Lucia; Hoyer, Wayne; Nyffenegger, Bettina (2009). The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

Krohmer, Harley; Malär, Lucia; Hoyer, Wayne; Nyffenegger, Bettina (2009). Key success factors in the implementation of an intended brand personality. A Dyadic perspective. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

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