What makes a jogging shoe similar to a Mp3-player? A process model of thematic Ideation.

de Groote, Julia Katharina; Gibbert, M. (August 2011). What makes a jogging shoe similar to a Mp3-player? A process model of thematic Ideation. (Unpublished). In: Academy of Management Conference (AOM). San Antonio (TX). 14.-16.08.2011.

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Organization and Human Resource Management > Human Resource Management

UniBE Contributor:

de Groote, Julia Katharina

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Nicole Oehrli

Date Deposited:

06 Jul 2018 15:09

Last Modified:

06 Jul 2018 15:09

URI:

https://boris.unibe.ch/id/eprint/113045

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